Wallace "Wally" Amos, Jr is the founder of the "Famous Amos" chocolate chip cookie brand. He also was the host of the adult reading program, Learn to Read.
Amos went to college to become a secretary, and following graduation, took a clerical job with the William Morris Agency. Eventually, he became the agency's first African American talent agent. He signed Simon & Garfunkel and headed the agency's rock 'n' roll department. Amos attracted clients by sending them chocolate chip cookies along with an invitation to visit him. He represented superstars, such as Diana Ross & the Supremes, Sam Cooke, and Marvin Gaye.
In 1975, a friend suggested to Amos that he set up a store to sell his cookies, and in March of that year, the first "Famous Amos" cookie store opened in Los Angeles, California. He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy
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